Professional Visual Branding Services
Helping businesses build brand recognition with a cohesive visual branding strategy. Logos, color palettes, font libraries, graphics, & more.
Attract your dream clients and build brand recognition with professional, high quality branding.
Many hear “branding” and “logos” and think they are one and the same. Logos are an important part of branding, but they aren’t a business’ “branding” alone.
Branding includes a primary and secondary color palette, a primary logo and logo variations, a custom word mark, a primary and secondary font library, and unique graphic elements (such as floral effects, custom illustrations, color blocks, and repeating patterns).
All of my branding clients receive the above and more, plus a Brand Style Guide to ensure they’re applying and using their new brand elements consistently and to the best benefit of their business. From business cards, brochures and promotional products, to social media posts, website design, blogs, and more, brand design will elevate your business’ presence, both online and in-person.
My visual branding package includes:
3 Mood Board Creations (to help determine the artistic direction of your branding before we begin)
Primary Logo, Secondary Logo, and Logo Variations
Word Mark
All Graphic Elements (Shapes and Patterns, for example. We will discuss what your business needs!)
Primary and Secondary Font Library Selections and Guidance on Acquiring Font Licenses for Legal Use
Primary and Secondary Color Palettes
Print-Ready and Screen-Ready Logo and Graphic Element Files delivered via DropBox
Branding Style Guide (to ensure proper and consistent use of your brand’s new logos, colors, fonts, and elements)
Communication and Project Management in HoneyBook
Visual Branding packages can also include:
Custom Website Design
A strong, professionally branded online presence that displays well on desktop AND mobile is essential for establishing a brand’s credibility. Heartleaf Design Studio creates visually stunning websites with SEO-minded copywriting services to attract your ideal clients and customers while conveying the unique value you have to offer.
Marketing Essentials
Create brand awareness and recognition with professionally designed marketing materials. From business cards, brochures, and postcards, to banners, signs and books, Heartleaf has your business’ physical and digital marketing needs covered.
All design files are delivered via DropBox so you can order your materials through the online print shop of your choice.
The Branding Process:
Step 1
After completing the discovery questionnaire to learn all about my client’s business, specific project needs and brand guidelines, and completing necessary industry research, I get to work designing three mood boards to represent the different ways we can go with the feel and style of the project, and to determine the color palette.
Step 2
After selecting a mood board concept, three initial logo concepts are designed in line with the mood board’s style, feel and colors. The client selects a winning logo concept and up to 3 rounds of revisions are made to refine and perfect the logo.
Step 3
Graphic elements (shapes, patterns, textures) are created for approval within new brand guidelines. We will discuss what your business needs!
Step 4
All logos, graphic elements and marketing essential files are created and organized into folder system for the client and delivered along with the new Brand Guidelines PDF to ensure continued success with the new brand.